Press Releases

Make a ‘Good Move’ and enjoy the good life: Ryan

* * - Monday, May 07, 2012

Melburnians are being encouraged to consider making a move to enjoy the good life in country Victoria in a new advertising campaign launched by Deputy Premier and Minister for Regional and Rural Development Peter Ryan.

Mr Ryan said the series of television advertisements began on free to air stations last night and would showcase the many benefits of life in regional and rural communities.

“The ‘Good Move’ campaign shares first-hand stories from people across Victoria who have made the move, including how they overcame initial challenges,” Mr Ryan said.

“In particular, the advertisements highlight some of the reasons why relocating to the country is such a good move for work, family, community and overall quality of life.

“If people have ever had thoughts of making a sea-or-tree change then I believe this compelling campaign will help make the decision a little easier.”

Mr Ryan said the Good Move campaign was built on the back of new research that revealed just how many Melburnians were considering a change.

“The research showed that one in ten Melburnians were considering a move to country Victoria within the next three years and a further 39 per cent would consider it at some stage in the future,” Mr Ryan said.

“This campaign aims to build on that momentum and get people to take the next step.”

Mr Ryan said the campaign would also build on the success of Victoria’s first Regional Victoria Living Expo held at the Melbourne Conference and Exhibition Centre from 27 to 29 April.

“The Expo had more than 8,000 visitors over three days inquiring about life in regional and rural areas,” Mr Ryan said.

“Organisers and exhibitors alike were absolutely thrilled with the success of the expo and the genuine inquiries from people wanting to know more about the opportunities that await them outside the big city.”

For more information about making a move to regional or rural Victoria visit the campaign website –

Media contact: Clare Siddins 0429 507 541

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