- Regional Living Expo and Good Move campaign to continue under a re-elected Coalition Government
- Coalition Government delivers integrated campaign to drive regional growth
- Strong, diverse and prosperous regions vital in building a better Victoria
The successful Regional Victoria Living Expo and associated Good Move campaign will continue under a re-elected Coalition Government, Premier and Minister for Regional Cities Denis Napthine announced today.
Speaking at a Regional Cities Victoria Forum, Dr Napthine said a re-elected Coalition Government would continue the highly successful expo and the marketing campaign over the next four years, both of which are designed to drive population growth in regional and rural Victoria.
“The Regional Victoria Living Expo, which was first run in 2011, is a free annual event which brings together all the key information about moving to regional and rural Victoria under one roof,” Dr Napthine said.
“In 2014, the Expo, at the Melbourne Exhibition Centre, attracted a record crowd of more than 9,600 visitors – city-dwellers looking to move to our regional and rural communities and make the most of what a regional lifestyle has to offer.
“Every family that moves to a regional community helps to make our regional communities the wonderful places they are, while also contributing to and developing the local economy,” Dr Napthine said.
“Councils have provided us with strong feedback about the success of the Expo, and it has become a key event in their marketing calendars.
“We have seen many examples of Victorian families making the move to our regional communities after exposure to the Regional Victoria Living Expo,” Dr Napthine said.
Deputy Premier and Minister for Regional and Rural Development Peter Ryan said a re-elected Coalition Government would also continue its successful Good Move campaign, which capitalises on the Expo through a marketing campaign aimed at addressing the perceived barriers to moving.
“This is part of our integrated approach to accelerating growth in regional and rural Victoria,” Mr Ryan said.
“The Good Move campaign works hand-in-hand with the Regional Living Expo to showcase real-life examples of Victorian families who have discovered how making the move to regional Victoria has improved their quality of life,” Mr Ryan said.
“The campaign has been informed by research which shows that nine per cent of Melburnians would consider a move to regional Victoria in the next three years.
“The Coalition Government understands that the key to achieving balanced population growth is to encourage more people to live and work in regional Victoria.
“With our $1 billion Regional Growth Fund, the Regional Living Expo and the Good Move Campaign, the Coalition Government is the only party with a plan to grow and develop regional areas and build a better Victoria,” Mr Ryan said.
Media contact: Les White 0409 805 122