- The Victorian Government provided $300,000 toward the $962,000 Sale Mall Redevelopment Project
- The project links the Raymond Street retail shopping strip with the Gippsland Centre Sale
- The Sale e-voucher system will support the ‘Shop in Sale’ scheme and enable voucher purchases to be made online
Almost $1 million has been spent upgrading Sale’s CDB, greatly improving linkages between Sale’s Raymond Street retail shopping strip and the Gippsland Centre Sale.
In Sale for the Christmas Clock Tower Carnival, Deputy Premier and Member for Gippsland South Peter Ryan today opened the $963,000 Sale Mall Redevelopment Project which has revitalised retail and community facilities in Sale’s CBD.
Mr Ryan said the project, which received $300,000 from the Victorian Government, included pavement upgrades, street furniture, wind and sun shelters, alfresco dining areas, outdoor performance/public gathering space, landscaping and tree planting, and upgraded lighting to increase security.
“This project will encourage locals and visitors to shop, dine and conduct business in Sale,” Mr Ryan said.
“It will revive Sale’s commercial precinct and ensure it’s available for the long-term benefit of the local community.
“The alfresco dining area will increase economic activity and also generate new employment opportunities in the local hospitality industry, while the new performance space will enhance social and community interaction and bring more visitors into the CBD.
“The redevelopment has also improved accessibility in and around the mall area, ensuring people of all ages and abilities can safely enjoy the new and improved facilities.”
Mr Ryan said the Victorian Government was proud to support the project which had been a long standing priority for the community, having first been identified in the Sale Urban design Framework in 2002.
Mr Ryan thanked the Wellington Shire Council which had provided $662,000 towards the project.
Mr Ryan also announced today that the Victorian Coalition Government would invest $26,400 from the $1 billion Regional Growth Fund in a new e-voucher system to be operated by the Sale Business and Tourism Association.
Mr Ryan said the project would modernise the association’s ‘Shop in Sale’ scheme and enable voucher purchases to be made online.
“It will also allow vouchers to be redeemed in-store at any one of the association’s 75 member retailers,” Mr Ryan said.
“Traders will use a smart-phone app to read the e-voucher, with the grant being used in part to fund the training of retailers on the use of a smart phone app which supports the new system.”
Mr Ryan said the project would leverage Facebook, television, radio and press to promote and market the system and produce point-of-sale printed material.
“And importantly, once the new system gets off the ground it will be financially self-sustaining,” Mr Ryan said.
“This is a first for regional Victoria. The technology to be used for Sale’s new e-voucher system has been deployed throughout retail chains across multiple stores nationally, however it has not been deployed in a specific regional location.
“Sale Business and Tourism Association members believe this technology will enable a more speedy, consumer friendly and efficient system.
“They are strongly committed to promoting the new e-voucher system and significantly increasing voucher sales to more than $50,000 over the next two years, which is great news for the local economy.”
Mr Ryan said the total cost of the project was $36,200, with the Sale Business and Tourism Association contributing $5,000, the Wellington Shire $1,000, with a further $3,800 of in-kind support being provided towards the project.